Automotive / Video production
Creative work by Studio Fazon. Not an official campaign by the vehicle manufacturer.
A short cinematic spot for an SUV: light signature, body lines and a drive through mountain scenery.
Challenge
The car has to look desirable within seconds, on a phone screen, with no sound and no explanation.
Approach
We build from detail to whole: lights, bodywork, interior, then the car in motion. Warm colour and short cuts hold the rhythm through to the final shot.
Next project
Sport that connects the world